Zone & Co Expands APAC Footprint as Demand for ERP-Native Finance Automation Accelerates

Native automation gains traction in APAC as finance teams cut billing time, scale revenue and modernize reconciliation

NEW YORK, May 22, 2025 — Zone & Co, the ERP-native financial operations platform that unifies order-to-cash and procure-to-pay workflows at scale, is deepening its investment in the Asia-Pacific (APAC) region following its 2023 acquisition of payroll provider Infinet Cloud and continued regional momentum across product, people and customers. 

Amid growing demand for fully native NetSuite solutions, Zone is now supporting some of APAC’s most ambitious finance teams, from high-growth telecommunications to global e-commerce and retail, as they replace fragmented finance tooling with a single, scalable platform built for ERP. 

“We’ve seen firsthand how finance teams in APAC are being asked to do more with less, while navigating growing complexity across payroll, compliance and reporting,” said Bethany Nyberg, Vice President of Sales, APAC of Zone & Co. “That’s why our investment in the region matters. We’re not just bringing software. We’re bringing in-region support, automation that is actually native inside NetSuite and a platform designed to scale without adding friction.”

‍Local momentum fueled by strategic growth

Zone’s acquisition of Infinet Cloud brought one of NetSuite’s most trusted international payroll apps under the Zone umbrella of solutions. That move added payroll, HR and compliance automation to a product suite already known for billing, revenue reconciliation and reporting. 

Since the acquisition, Zone has:

• Grown regional leadership and operational strength - with new hires across sales, professional services, product support and strategic alliances. Key additions include a new VP of Sales, APAC, to lead go-to-market strategy, a Product Support Manager to enhance implementation and post-go-live outcomes, and a VP of Strategic Alliances, APAC, to deepen partnerships and expand regional reach.
• Invested in field presence and visibility - debuted at SuiteConnect Sydney, strengthening connections with local NetSuite customers, partners and ecosystem leaders.
• Expanded awareness of the full Zone platform - going beyond payroll to elevate visibility of the broader Zone ecosystem, including native tools for billing, reconciliation, revenue recognition and reporting. As finance teams mature, many are shifting from point solutions to integrated, in-ERP platforms that support scale and insight. 

Customer outcomes driving momentum 

Zone customers across APAC are already realizing transformative results: 

• A leading New Zealand telecom provider grew revenue from $12M to $100M over four years, cutting billing time by 80% and increasing billing capacity per FTE by 8x using ZoneBilling. 
• A global retail brand based in Auckland that reconciles thousands of transactions monthly across 20+ bank accounts and payment platforms with ZoneReconcile, eliminating manual effort and improving close speed.

Both of these businesses run entirely within NetSuite, no bolt-ons and no disconnected systems. 

“I would recommend ZoneReconcile to any NetSuite user,” said Kate Callender, CFO at BLUNT Umbrellas, a New Zealand Retail brand. “I can’t see how you can run NetSuite effectively without it and I certainly cannot see any situation where we do not use the tool.” 

Built for the office of the CFO

Zone’s ERP-native model is resonating with APAC finance leaders who are done stitching together fragmented tools. From billing and payroll to reconciliation and reporting, Zone helps finance teams run faster, leaner, and smarter; inside the systems they already trust.

As demand grows, Zone plans to hire across APAC and expand customer success and enablement resources tailored to the region.

To learn more about Zone & Co, please visit www.zoneandco.com. 

About Zone & Co 

Zone & Co transforms financial operations with a powerful platform embedded directly within the industry’s leading ERP system. Trusted by 4,000+ customers worldwide, Zone streamlines billing, revenue recognition, AP automation, and reporting—unlocking insights that empower finance teams to scale faster, work smarter, and drive growth. Purpose-built by finance leaders, Zone eliminates friction through connected data and intelligent automation, enabling companies to streamline today’s operations and scale confidently for the future.

For more information, please visit: www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.

Contact: press@zoneandco.com