Customer Relationship Management (CRM)

CRM stands for Customer Relationship Management. A CRM software helps businesses track and analyze customer data and interactions.

Operations Management

What is a CRM?

A customer relationship management (CRM) system is software that manages a company's interactions with current and potential customers and tracks and analyzes customer data. This data can include contact information, purchase history, communication records (emails, calls etc.), and feedback. CRM systems help businesses streamline processes, improve customer service and increase sales by organizing and automating communication, tracking customer data and providing insights into customer behavior and preferences.

With a CRM, companies can maintain detailed records of customer interactions, purchase history and support issues, which can be used to personalize customer experiences and anticipate needs. Additionally, CRMs support marketing automation, sales tracking and customer service management, allowing businesses to enhance efficiency and effectiveness across their customer-facing operations.