The Tipping Point

Transcript

This particular process is sort of one of the first symptoms that you'll run into to sort of show you, "Hey, I need that financial transformation," right? Because you're gonna go to a payment service provider. Usually, when you do that, you start realizing, "Okay, you know what? Now that we're growing business, now that we need more real-time data available in our system, we don't want that lump sum anymore — we want to have that transactional data." And that almost opens up all the challenges you then get within that financial transformation when you go into that next step.

Because, okay, now we have all that transactional data, but how are we now gonna keep track of which individual transaction has already been paid out, which one is already reconciled? And it's actually a pretty interesting topic, because if you look at it — I really like the way you describe that as sort of that tipping point.

Now, for me, that sometimes is when the focus shifts from just sales and go-to-market to, "Hey, now we need to become more strategical, now we need to start becoming a bit more forward thinking."