Retention Rate

Retention rate is a metric that measures how many customers (or users) continue to use a product or service over a specific period of time.

Reporting and Analytics

What is Retention Rate?

Retention rate measures the percentage of customers who continue using a company's product or service over a specific period. It’s calculated by dividing the number of retained customers by the total number of customers at the start of the period. The retention rate is essentially a measure of customer loyalty and is a crucial indicator for many businesses, especially those with subscription models.