Annual Contract Value (ACV)

Annual Contract Value (ACV) is a metric used to assess the average yearly revenue generated by a single customer contract. It helps businesses understand the annualized worth of their customer base, focusing on recurring revenue streams.

Billing and Invoicing

What is Annual Contract Value (ACV)?

Annual contract value (ACV) is a metric used primarily in subscription-based businesses and contract-based services to represent the average annual revenue generated from a single customer contract. It helps companies understand the revenue potential and profitability of their customer agreements on an annual basis.

ACV excludes one-time fees like setup costs or onboarding charges and it represents the ongoing value a customer brings each year. By looking at ACV, businesses can compare the value of different customers or contracts, even if they have varying lengths or pricing structures.