Your guide to the payment gateway paradox
Even with the best payment gateway, your initial success can be outweighed by internal reconciliation problems. Knowing how to efficiently navigate the payment gateway paradox is crucial not just to avoid accounting problems, but to achieve the long-term, sustainable growth you want for your company.
Although the online marketplace was already thriving before the pandemic, there’s no question that e-commerce has grown at a staggering and exponential rate in the last few years. The competition between e-retailers is fierce, and success often depends on providing your customers with numerous payment options that are processed accurately and efficiently. So it’s no wonder that payment gateways–cloud software that operates as a point-of-sale between customer and online merchant–have become essential to that success. But like most things in life, payment gateways come with their own set of problems.